Philosophy | Simple

Our Philosophy

Our goal is to improve the quality of life of Russian consumers through rejuvenation of drinking culture

We work with a unique product. Wine is always about celebrations and emotions. It is associated with the joy of meeting new people and the excitement of new discoveries. It is tied to cuisine and travel, to the history and culture of various nations.

At the same time, working with wine requires good training, deep and vast experience. Open-mindedness, competence and professionalism — these are the core values behind Simple brand, which help us remain the leader and trendsetter of the Russian wine market for more than 25 years

Maxim Kashirin

Maxim Kashirin, CEO, Simple Group:

The company Simple was founded in 1994, at the time that the contemporary wine market in Russia was just beginning to be formed. To organize a successful business in this sphere, we had to become innovators and boldly apply experience from other field and from other countries. We were young romantics, and with great enthusiasm aimed to create a world-class wine trade company in Russia. One of the main principles for us was the choice of suppliers who created products of uncompromising quality, producers with high ratings who were respected by experts from around the world, and whose wines could attract any consumer.

We create a complex context for our main product, which helps the consumer to open the world of wine for themselves, and us to develop the company and broaden the boundaries of wine culture in Russia. Additional knowledge of wine makes its purchase and consumption especially interesting. Thus when we present our product, above all we want to share with you everything which we ourselves have learned about it over the course of the existence of our company. We strive to make wine accessible to everyone. In all niches where it is possible, we offer wine and beverages for diverse occasions and at various price ranges.

Anatoly Korneev

Anatoly Korneev, Vice-President, Simple:

In the first years of the work of Simple we emphasized wines from Italy, which were almost unknown in Russia at that time. We began with wines of the premium segment. It was not easy for a young Russian company to win the trust of the creators of cult wines, representatives of aristocratic wine dynasties, owners of great vineyards. But we still work with many of our first suppliers to this day. In our second decade, when the Simple brand had already become a guarantee of quality and excellent service for wine lovers, we began to broaden the geography of our suppliers. Today in our portfolio are wines from all of the most popular categories and appellations, from almost every winemaking region of the world. At the same time we are always striving to present something new to our clients, and ourselves create new wine trends.

We have supplemented our wine collection with an impressive assortment of spirits, which will interest consumers who value an artisanal production model and genuine quality. And we are always looking for new variants. Today we have over 450 suppliers from 45 countries. We have been working with many of them for over a decade. This circle of partners is the chief pride, the true wealth of the company Simple.

Five Simple Values

1. Expertise


Building a team of people who know and love their work has always been a top priority for us. The knowledge and skills of the multitude of experts who work at Simple lay the strong foundation of our competence in everything we offer.

2. 360° Service


Our traditions in working directly with consumers and a variety of B2B clients laid the cornerstone of our multifaceted services in alcohol categories. Corporate training for your employees? Help in designing the right wine list? Category management projects to drive sales? Searching for rare vintages at wine auctions and An Primeur campaigns?
We have been doing all of these for many years.

3. Quality


This is one of the things we never compromise on. We never sacrifice the product quality for the sake of higher sales. Simple’s logo on the back label guarantees that we are confident in the top quality of this product.

4. Best in class


We offer drinks in various price segments. Due to Simple’s strong market position in the global market, we partner only with best producers in each class, whether it’s a wine for 500 rubles or 500,000 rubles.

5. Our brands


Simple portfolio reflects the contemporary wine world in all of its diversity. Our assortment features the most popular, classical and trending wines, spirits and beverages of all categories, brands, sorts, styles and regions.

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