About company | Simple

About us

Simple’s mission is to improve the quality of people’s lives by revitalising wine culture in Russia.

A wide range of the world’s best wines, spirits, professional wine glasses and accessories, comprehensive coverage of categories and styles to fit every taste and budget, and top quality of service that Simple Group’s team has been relentlessly refining over the years of business in Russia — this is our value proposition for our business partners, customers and a broad community of wine enthusiasts.

Simple Group today at a glance:

One of the world’s largest wine and spirits portfolios

Over 5 000 SKUs of wines and spirits, a wide range of professional glassware and other accessories, a broad choice of bottled water and non-alcoholic beverages.


The core of our product portfolio comes from the world’s most influential wine and spirits brands, key wineries and distilleries from all major regions, and hundreds of small artisanal producers.


We keep alert to new developments in the world of wine and spirits and never stop expanding our portfolio by adding trending categories and appellations.


Many of our suppliers drive the sustainability agenda and adhere to the principles of organic, biodynamic and nature conserving viticulture. To support their efforts, we run the Green Selection by Simple project to promote their wines and other organic products.

All around wine

Professional glassware, accessories, and quality mineral water are very important for fine wine appreciation. We make sure that these items are available to our customers, whether they are consumers or top-notch restaurants.

still wine importer*
professional glassware importer*
mporter of Port, Sherry and Sake*
champagne importer*


● Eight offices in key regions of the country and a vast distribution network across Russia, from the Baltic Sea to the Pacific

● Reliable support for brands through effective marketing communication and advanced brand management

● State-of-the art logistics based on licensed warehouses, own truck fleet in Russia and delivery service

● Exposure to the world’s best practices and expertise through annual Simple Congress, education and training programs for partners, authored courses by industry experts, and WSET-based pre-diploma courses in the Enotria wine school

● Smooth partnership with key players in the HoReCa and retail channels


SimpleWine wine stores: a constantly growing retail chain in Moscow, Saint Petersburg, Rostov-on-Don, Sochi and Yekaterinburg, featuring popular wines, spirits, non-alcoholic drinks, glassware and accessories from the Simple catalogue

SimpleWine.ru: an online storefront with a personalized user interface, easy search throughout the Simple product catalogue, continuously updated special offers and promotions

Simple Wine Privé: an exclusive wine club for premium private clients, offering services like planning a wine collection, equipping wine storage facilities, organizing wine tours and expert tastings

● Nonstop wine education: tastings in wine stores, wine festivals, and the largest library of Russian-language articles and books about wine from Simple Media, our own publishing house

* Customs statistics for 2021

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