About company | Simple

About us

The mission of Simple is to improve the quality of life in Russia through the revival of wine culture.

Simple sees it’s mission as mproving the quality of life of Russians through the revival of wine culture

The widest assortment of the best wines of the world, the maximum range of categories and styles for every taste and budget, as well as service refined through the long history of Simple on the Russian market — this is what we offer our business partners, private clients, and the broadest range of wine lovers.

The Simple group of companies today is:

One of the largest wine portfolios in the world

More than 4000 wines and 400 varieties of spirits, a wide range of professional glassware and other accessories, water and nonalcoholic beverages.


The assortment of Simple is based on the production of tens of the most influential companies of the world wine market, key wineries of all major regions, and hundreds of small artisanal producers.


We follow new developments in the world of wine and continuously update our assortment of categories and appellations. The spirits portfolio of Simple is also very dynamic.


Many of our producers are leaders in the ecological movement, and practice organic and biodynamic wine production. Wine and other beverages in the Bio category are grouped in the project Simple Green Selection.

All around wine

Professional glassware and accessories, like good mineral water, are very important for the service of wine, and we are able to supply everything necessary both to our private clients, and also to restaurants of the highest possible level.

in import of premium wines*
in import of Italian wines incl. mass-market*
in import of alcohol*
in import of Grappa, Porto, Sherry, Sake*


● Seven offices in key regions of the country and a wide distribution network over the entire territory of the Russian Federation, from Kaliningrad to Vladivostok

● Reliable support of our brands thanks to effective marketing communication and developed brand management

● Well-organized modern logistics: licensed warehouses, proprietary vehicles and delivery service

● World experience and expertise at the annual Simple Congress, educational programs for our partners, specially designed educational courses and pre-diploma preparation in the WSET system in the «Enotria» school

● Longstanding partnerships with producers around the world, stable partnership with key players in the HoReCa and Retail channels


● A constantly growing network of SimpleWine shops in Moscow, Saint Petersburg, and Rostov-on-Don. Every wine boutique features popular wines from the assortment of Simple and specially selected wines from the Simple Collection.

● The internet showroom of SimpleWine.ru, with a personalized interface and easy searching through the full Simple assortment, regular special offers

● Loyalty program «Simple Wine Privé» for private clients, creation and planning of wine collections, equipping of premises for storing wine, organization of wine tours and expert tastings

● Nonstop wine education: tastings in our wine boutiques, wine festivals, and the most complete library of articles and books about wine in Russian, from our own publishing house, Simple Media

* Customs statistics for 2019

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