About company | Simple

About us

The mission of Simple is to improve the quality of life of Russian consumers through rejuvenation of drinking culture

Company mission is to improve the quality of life of Russian consumers through rejuvenation of drinking culture.

The most comprehensive and wide assortment of the world’s best wines and spirits, the ultimate range of categories and styles fitting any taste and budget, as well as high level services refined through the long history of Simple Group in Russia — that is our key offer to our business partners, consumers and the broad range of wine enthusiasts.

Today, Simple is proud to offer:

One of the world’s largest wine and spirits portfolios

5 000+ wines and spirits SKUs, a wide range of professional glassware and other accessories, waters and nonalcoholic beverages.

Classics

Simple’s portfolio is based on dozens of the most influential wine and spirits brands in industry, as well as enhanced by key wineries of all major regions from around the world and hundreds of small artisanal producers.

Trends 

We follow and anticipate all key new developments in the world of wine and spirits and continuously bring innovation to our portfolio and to our clients.

Responsibility

As a sustainability-oriented business, many of our partners strictly follow the principles of organic, biodynamic and the most natural wine production. Wine and other beverages that follow those principles have been an inspiration of ‘Green Selection by Simple’ project.

All around drinking culture

Professional glassware and accessories, alongside with good mineral water, are very important for the wine services, and Simple can provide consumers and HoReCa clients with everything they need.

1st
in import of premium wines*
1st
in import of Italian wines incl. mass-market*
2nd
in import of alcohol*
2nd
in import of champagne*

B2B

● Seven offices in key regions of the country and a wide distribution network over the entire territory of the Russian Federation, from Kaliningrad to Vladivostok

● Reliable support of our brands thanks to effective marketing communication and developed brand management

● Well-organized modern logistics: licensed warehouses, proprietary vehicles and delivery service

● World experience and expertise at the annual Simple Congress, educational programs for our partners, specially designed educational courses and pre-diploma preparation in the WSET system in the «Enotria» school

● Longstanding partnerships with producers around the world, stable partnership with key players in the HoReCa and Retail channels

B2C

● A constantly growing network of SimpleWine shops in Moscow, Saint Petersburg, and Rostov-on-Don. Every wine boutique features popular wines from the assortment of Simple and specially selected wines from the Simple Collection.

● The internet showroom of SimpleWine.ru, with a personalized interface and easy searching through the full Simple assortment, regular special offers

● Loyalty program «Simple Wine Privé» for private clients, creation and planning of wine collections, equipping of premises for storing wine, organization of wine tours and expert tastings

● Nonstop wine education: tastings in our wine boutiques, wine festivals, and the most complete library of articles and books about wine in Russian, from our own publishing house, Simple Media

* Customs statistics for 2020

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We do not display alcohol and tobacco products to persons under the age of 18